The Tupperware Party That Sells Seats

• DATE: July 22, 2014
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

Dixie Longate in “Dixie’s Tupperware Party.” Photo Credit: Bradford Rogne

Tupperware parties are live entertainment — and that’s exactly what Kris Andersson was banking on when he wrote Dixie’s Tupperware Party, which he also stars in. The show is actually a real-life Tupperware party with the most up-to-date products for purchase, which is why Dixie’s the No. 1 salesperson in the U.S. and Canada. The show also includes giveaways and lots of audience participation.

Dixie wants you to feel like you’re at a mini jubilee: “It’s about watching people get up, and playing on the stage and being with me and everybody screaming and hollering for them. That makes me so happy, and I want everybody to feel that.”

According to this Los Angeles Daily News article, the show’s message — of community and that there was something available to women after WWII beyond being housewives — resonated with Amy Levinson, artistic associate and literary director at the Geffen Playhouse.

“We are all about artistic entertainment and we only have eight to 10 shows a year,” Levinson said. “We get 500 submissions and we have to be very particular about the shows we select.

I knew ‘Dixie’ would be funny and clever, and it is, but it also has a genuine heart. I found myself — along with others in the audience — cheering for this character.”

Dixie’s Tupperware Party is playing at the Audrey Skirball Kenis Theater at the Geffen Playhouse in Los Angeles through August 17.