The Tonys Show How to Give Your Fans More of What They Want

The Tonys will air live this Sunday, and we’d like to wish all of the nominees good luck!

Putting an innovative twist on its Facebook promo for the 70th Tony Awards, CBS “uses 360-degree video to put you right on stage as the Hamilton cast rehearses a song,” reports David Griner for Adweek. “Technically it’s just part of a song — an a cappella snippet of ‘Wait for It’ — but it’s  still downright incredible.” Watch the video.

Yesterday Facebook announced 360 photos: You can upload a panorama from your iPhone or Samsung Galaxy, and it’ll be converted to a 360 photo.

It’s yet another way to give your fans more of what they want, like behind-the-scenes access.

Have you tried Facebook 360 yet? Tell us about it on Twitter or Facebook.

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