“The Lion King” + Dynamic Pricing = No. 1

"The Lion King." Photo courtesy of: Pantages Theatre

“The Lion King.” Photo courtesy of: Pantages Theatre

While we’re on the topic today of math, ticket prices and calculating revenue, Patrick Healy’s article in The New York Times yesterday points out how “The Lion King” has used dynamic pricing to become the top-grossing show on Broadway in 2013.

Is your organization using dynamic pricing?


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