The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does.

According to the infographic below by USC Dornsife College, “emotional content tends to outperform rational content.”

Check out the infographic, posted on MarketingProfs, for tips — and examples — on how to use emotion to make your marketing more memorable.

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