The Secret to a Better Show Is … Beer?

When you’ve got a mountain of work to get through, reaching for a cup of coffee seems like a no-brainer. And according to the chart below (from HubSpot) it is a pretty good idea.

But what about when you need to come up with an award-winning play idea or a marketing campaign that’ll drive ticket sales off the charts? In that case, it looks like you might want to reach for a mug of beer or glass of Pinot Grigio. Think this makes sense? Or are you better off brainstorming sober?


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