The Power of Upgrades and Other Game-Changing Pokémon Go Lessons
Pokémon Go isn’t just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you — and we’re sharing two below:
“Build a story around your content.
What makes Pokémon Go such a huge success? Great storytelling.
Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for.
In the ’90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive.
That doesn’t mean you have to build characters to present your content. Instead, create stories around your audience. Make them real by sharing actual case studies.
Understand the pain points of your target audience members, and tell stories from their perspective. This will help readers to connect with your content on an emotional level.
Never underestimate the power of upgrades.
The Pokémon Go app is free to download. As the engagement level increases, players don’t mind spending on in-app purchases.
Pokémon coins, for example, are required for inventory upgrades. These coins help in catching, storing and training the Pokémons.
You’ll notice how the game starts with curiosity and can be upgraded to generate monetary returns. In a similar manner, you can come up with a content upgrade for your brand after engaging your readers. This will be additional content readers can have after offering their email address.
This upgrade will give you access to readers’ mailboxes. You can then can send valuable content along with occasional promotional offers directly to their inboxes.”