The Goal: Toss Out Pink Think

• DATE: August 25, 2014
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

Back in April, Jim commented on the possible dangers of trying to appeal to a specific audience (like men or women). He wrote that “pink think” is outdated and that the reverse, or reverse pink think, doesn’t work, either.

Instead, he advised: Start with respect, move forward by understanding and finish with the hard work of making something the desired audience would actually like.

The NFL is a good example of an organization doing just that. Not a case of “Bic For Her.”