The Goal: Toss Out Pink Think
- DATE: August 25, 2014
- POSTED BY: Jessica Koslow
- CATEGORY: Marketing
Back in April, Jim commented on the possible dangers of trying to appeal to a specific audience (like men or women). He wrote that “pink think” is outdated and that the reverse, or reverse pink think, doesn’t work, either.
Instead, he advised: Start with respect, move forward by understanding and finish with the hard work of making something the desired audience would actually like.
The NFL is a good example of an organization doing just that. Not a case of “Bic For Her.”
