The Glossy Brochure Needs to Die
Like print advertising, the glossy season brochure has just about come to the end. It’s one of those things kept alive by a belief that “you have to make a glossy season brochure.” One day the spell will be broken and that belief will fall to the floor like a dropped glove.
I don’t know anything about the work of the theater who made the video below, but in just 54 seconds it makes me want to know more about their season. For all I know, they have a glossy brochure too, but if they do, it’s going to be helped a lot by this simple but creative and compelling snippet of video.