The Defining Digital Marketing Trends of 2019

Digital marketing is certainly here to stay, writes Avi Ben Ezra for CEOWORLD Magazine. In his post, he highlights the rise of five digital marketing trends in 2019.

Photo Credit: John Schnobrich via Unsplash

We share one trend below, then read the rest:

Social media and engagement: Social media posts have ceased to be monologues and companies are catching on fast. Brands are now using social media to engage with audiences, allowing them to understand what the customer wants and needs are. Communication includes social listening. By paying attention to conversations about their brand and that of their competitors, businesses can understand the type of content that gets the most response from their target audience.

Further steps can also be taken to increase social media engagement and build personal relationships with customers. These can include: Asking customers questions and replying to queries from them, creating engaging subject matter to post, and responding to queries within 24 – 48 hours at the most.

As we enter the second quarter of 2019, social media continues to be an important tool that allows for continued conversation through posts and comments. User-generated content that is popular with customers can be utilized to personalize their experience. The end result is increased brand awareness, strengthening of brand loyalty and an increase in consumer trust.”

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