The Best and Worst Words to Put in Your Email Subject Lines

Do you send out emails and newsletters to your fans and customers? It’s an excellent way to keep them in the know on your latest news, offers and information. Whether you’re a newsletter newbie or have been sending them out for years, you can benefit from this study over at

They reported on work from Alchemy Worx, who analyzed data from 21 billion marketing emails from 2,500 brands to see which words in subject lines performed best. Below are infographics with some of the results:

Best and worst words overall:  


Best and worst words for media and entertainment: 


Will you be incorporating these into your subject lines?

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