The 3 Things Your Customers Keep Asking For

Photo Credit: "Real Friends," © 2008 Janita, used under a Creative Commons Attribution-NoDerivatives license.

Photo Credit: “Real Friends,” © 2008 Janita, used under a Creative Commons Attribution-NoDerivatives license.

Because there are so many things competing for our time, attention and loyalty, it’s important for your organization to get your customers — basically, have their needs and best interests at heart, according to Entrepreneur.

Toby Bottorf shares three fundamentals of better customer experiences gathered from interviews his company, Continuum, conducted to understand customers’ needs, desires and values.

Jim touched on the first fundamental — Talk to me like I’m a person — in his post, If You Talked to Your Friends About Your Show the Way Your Copy Talks About Your Show … . He wrote:

“Imagine you’re sitting at a table in a restaurant or over a drink with a friend you haven’t seen in years, but who’s in town for a couple days and wants to enjoy the visit. You happen to have a show running at the moment, and you’re enthusiastic about it.

When your friend asks for a suggestion, do you describe your show as, “the West Coast premiere of one of Ibsen’s least-performed works, choreographed by Joe Johnson who won a Tony for his work on Phantom”?

I think not.

You speak conversationally about what you like about the show. You say it in a way that your friend will be able to connect to. …

The point is that this kind of personal, straightforward kind of conversation is much easier to translate into your event copy than you think. Drop the mask and just talk to people like they’re standing in front of you.”

Read about the three things your customers keep asking for here.

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