#TBT: Preparing for a Zombie Invasion Makes Good Marketing
Happy #TBT! Here’s an oldie-but-goodie post from Jim: Preparing for a Zombie Invasion Makes Good Marketing.
I got a good comment from a person who said he’d like to hear more ways that someone can actually take word of what they’re doing out to the marketplace. The reason this is such a big question now [circa 2009] is that a) traditional marketing is expensive, and b) traditional marketing is ineffective. The worst of both worlds.
Resident Evil is a video game about fighting hordes of zombies. It’s a very successful franchise and is about to launch its 5th edition (Resident Evil 5) in the U.S. next week.
Of course, they have scads of money to promote this game, but they still came up with an extremely simple and infectious promotion idea: Give blood (for real) to prepare for the zombie invasion ahead.
So they sponsored a blood drive in Hollywood, and the word spread. I mean, when the zombies come, we absolutely will need as much blood in the blood banks as possible.
What this achieves is that it gives people a good reason to talk about the game, while at the same time having enough of a sense of humor that it reflects well on the company. Add to that the fact that a blood drive is a good thing to do, and that it costs relatively little and it’s getting covered widely, and it’s a winner.
And what did it take? Not much money, not expensive art. Creativity and innovation.
But surely, blood drives in preparation for zombie invasions aren’t the only innovative idea out there. What are yours?
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