#TBT: Captured on Film: How to Be a Successful Arts Marketer

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Captured on Film: How to Be a Successful Arts Marketer.

If you want to see how good marketing works, read up:

First, You Are Your Own Marketing by doing something courageously and consistently that most people think is crazy at first.

Second, You Make The Future in a Niche Market because you build a small but motivated and loyal following.

Third, You Have a Meaning because instead of just being a weirdo doing something weird, you stood for something big all along, and eventually people notice and they want to be part of it.

Finally, you’ve built something powerful.

If anyone were to ask me how we built Goldstar, for example, with no venture capital, during a severe recession and starting in a time of national disaster (post 9/11), I could explain it with this video (Hat tip to Seth Godin for his insight on this):

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