Take Your Organization From Scrappy to Successful

Here’s an inspiring success story about Patrick Dooley, the artistic director of Shotgun Players in Berkeley, Calif. In 1992, the theater company called the basement of La Val’s pizzeria home. Twenty-two years later, they operate out of a hip 120-seat converted church called the Ashby Stage. And they’re about to open Tom Stoppard’s epic trilogy The Coast of Utopia.

Two of Dooley’s quotes in Karen D’Souza’s San Jose Mercury News article caught my eye. The first shows he’s really paying attention to — and inspired by — his audience:

“Our audience is made up of many of the greatest scientists, computer engineers, cooks, urban gardeners, authors, environmentalists in the country, if not the world. They want their experience at the theater to reflect the complexity and thoughtfulness of their daily work. Their desire inspires and challenges us to reach for that brass ring.”

The second illustrates he’s constantly thinking about ticket prices and trying to make theater affordable to as many people as possible.

“My mandate is to make theater accessible. My rule of thumb is if 20-something me couldn’t afford it, then it costs too much.”

If anybody else has success stories to share, we’d love to hear them. Send them our way!

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