Sometimes it’s the Little Things That Make a Big Difference

Over on Seth Godin’s blog he raises an excellent customer service point about wording the signs around your business (you know, the “no credit cards,” “bathrooms are for customers only” that practically every establishment has in one form or another).

The way you say these simple but essential phrases can make all the difference in both the image of your establishment and brand and how people act when they’re there. Take a look at his suggestions for wording that works.

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