Sold Out? How to Reach More People

Jim has written about the benefits of streaming a live event, and we’ve highlighted NT Live, the broadcasting arm of the National Theatre. Here’s some news from CNN Business about how virtual reality is changing the live music experience.

Nathan Sing reports: “In the last few years, musicians have been able to stream concerts to virtual reality headsets … ”

Sing writes, “As well as being able to watch from a position in the audience, users can view the concerts as if they were backstage, behind the sound booth, or even on stage with the band. [MelodyVR]  has also created more novel experiences; a VR performance by British singer Emeli Sandé displays two images of her simultaneously, one playing the piano and the other singing.

This year, MelodyVR plans to begin offering live streaming via a paid-for virtual ticket, and has designed its own cameras for the task.”

MelodyVR is just one company to offer VR music performances, along with Facebook’s (FB) Oculus Venues and NextVR offers.

The good news: You Can’t Kill Demand for a Product by Giving It to More People.

Sing quotes Steven Hancock, co-founder of MelodyVR, who “dismissed suggestions that live VR concerts could mean fans will no longer travel to actual performances”:

“If (someone can) go to a show (they) always will. But for all of the limiting factors as to why people can’t get to live shows, be it geographical restrictions, age restrictions, or cost … we realized there might be an opportunity to smash all those barriers and truly globalize music.”

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