Social Media Trends for 2020
Taylor Peterson offers a “rundown of top features and formats social marketers should explore in 2020” on Marketing Land.
Check out a couple below, and then read the rest here:
Shoppable posts. Instagram first debuted its Checkout feature in March 2019, giving online retailers a more seamless way to connect with customers. The feature allows users to make purchases from in-feed or Story content without leaving the app. It works with Shopping on Instagram, enabling businesses to tag up to five products per image (or twenty products per carousel). The tags contain product details and pricing, giving shoppers a smoother path to purchase, and brands the ability to creatively showcase shoppable products. To create shoppable posts, businesses will need to create a Facebook Shop account to link to Instagram.
Video focus. In April 2018, Twitter attributed more than half of its ad revenue to video ads. In 2019, Twitter reported that video ad formats continue to be its fastest-growing ad format. Twitter rolled out a new video ad bidding option in August, giving advertisers the option to run video ads up to 15-seconds long and only pay for ads viewed for a full six-seconds with pixels at 50% in-view. Twitter calls it a ‘flexible option for advertisers who care about the completed view metric, but are ready to… develop short-form assets optimized for in-feed viewing.’
The platform has also made sure creators and publishers are able to maximize video efforts with new tools and offerings to help drive performance. The ‘Timing is Everything’ tool, launched in March, shows an aggregate view of when users are watching an account’s videos. In April, Twitter announced exclusive media partnerships with a handful of news and entertainment organizations (Univision, MTV, Wall Street Journal – among others) to bring more video content to the platform and attract video advertisers. The media partners were hard at work on Twitter in 2019, creating video content for news, tech, politics, music and sports – all aimed at appealing to a wide spectrum of brands. … ”
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