Social Media Rules Your Venue Should Know
Fun fact: The average person spends at least three hours a day on social media sites, according to Small Business Trends. While that number might seem high (or not, depending on your own habits), it means it’s worthwhile figuring out how you can grab some of your fans’ attention during those three hours.
Small Business Trends writer Megan Totka outlines five social media best practices for businesses. You can read the full list here, and see the three we think apply most to your venue below:
“Check Out the Competition
If you really want to see what is happening within your industry, look around at how competitors manage their brands on social media channels. See what content they post that generates the most interaction.
Make it a priority to always take good care of your customers – this is one way to differentiate yourself, in addition to offering excellent products and value for the almighty dollar. You should always find ways to deliver value for your e-consumers according to a blog post by Red Stag Fulfillment. Think about the design trends that can help with customer acquisition, too. It’s important to think about how your website looks on the small screen, since many of your customers use their phones to view your website. If your website isn’t easy to navigate via the phone, you could lose customers to your competition.
Choose the Best Social Media Platforms for Your Business
It isn’t a secret that a strong social media presence can take up a lot your time. Attempting to manage various networks can actually hinder your attempts and negatively impact those channels that deliver the best results.
Take what you learn from your target customers and the way they behave online, and use that to clarify which social networks are the best fit for your business and its products and services. If you narrow down your social media networks, you will free up time to generate better content.
Prioritize Quality Over Quantity
If you’ve heard it once, you’ve heard it one hundred times: More isn’t necessarily better when it comes to content. Produce high quality content to share on social media – the kind of content that provides value to your customers. If you run out of ideas, search for some brainstorming tips for entrepreneurs. A good mix is equal parts engagement, thought leadership, and promotional. Make sure your pages are current and you have both timely and relevant posts.
Most of all, remember that it takes a while for your business to grow a loyal following, so work to gain trust and nurture your relationships. It pays off to create a strategy and make it a point to target the right customers. These best practices, in combination with consistency, can help your business experience great social media success.”