So Why Do People Go to Live Entertainment Anyway? [Infographic]
Earlier today Jim talked about one of the barriers to attending a live event: being (or at least feeling) busy. There are certainly other barriers as well, but also plenty of reasons why people do make the effort for live entertainment. The National Endowment for the Arts recently posted an infographic that breaks down some of these motivators and barriers:
How are you capitalizing on these motivating factors and minimizing the barriers?
- Dollars Matter, But So Does Attendance
- Grow Your Attendance With an Audience Orientation
- The Wrong Side of the Convenience Gap