Skip the Fluff, Use Concise Statements & Other Copywriting Tips

As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing — and some strategies work better than others.

“Skip the clichés, jargon, and fluff, and use powerful, concise statements instead.” This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct:

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