Simple Strategies to Keep Your Patrons Coming Back

Here we go again: Talking about how to keep your patrons happy and coming back for more of what you’ve got to offer. It’s a topic we return to a lot because, well, it’s vital for a successful organization.

“smiles,” © 2009 Alex, used under a Creative Commons Attribution license.

Entrepreneur shares, “Acquiring a new customer can cost a business six to seven times more than retaining an existing customer.” With that stat in mind, it offers three ways to consistently delight (and retain) your customers. We share one simple strategy with you below, and then go check out the rest here.

Provide “next steps” guidance following a purchase.

Consider the information that you provide once an individual has made a purchase. Most businesses include the contents of the order in an email, as well as the total cost, but can you further anticipate your customers’ future needs in order to offer a low-effort experience? For instance, can the total cost be divided into its components (i.e. convenience fee, shipping fee, taxes, etc.)? When should your customer expect his or her order to arrive? …

Including this information helps companies and customers manage expectations, and it streamlines the delivery process. …

Organizations that offer services can provide next steps, as well. Perhaps your purchase confirmation includes guidelines for maximizing the service, or maybe you automatically send reminder emails for any scheduled appointments.”

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