Simple Rules to Improve Your Site Design
According to Entrepreneur, “88 percent of consumers are unlikely to return to a website after one bad experience.”
Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, “According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility — a quality that is imperative for brands to captivate new consumers and then turn them into returning customers.”
We’re always working hard to make our user experience the best it can be, but it’s always helpful to learn some new tricks, or revisit the tried-and-true ones. Shaoolian outlines three simple design tips that you may or may not already know. We share one below, and you can read the other tips here.
“Utilize clear calls to action.
As author Nora Roberts said, ‘If you don’t go after what you want, you’ll never have it.’ That idea certainly rings true in website design. Amazingly enough, even after they have found their way to your online site, some consumers won’t know the action you want them to take until you make it crystal clear with direct language and calls to action (CTA).
To maximize the UX design — and effectiveness — of a CTA button, there are a few rules to live by:
- Make buttons large and fully clickable — don’t just rely on the text within the button
- Write clear, easy to understand messaging. This can be playful and on-brand, but most importantly, users should immediately understand what will happen when they click the button. (Bonus tip: Include a verb, an urgent adjective and keep the whole CTA short and sweet).
- The font itself should be readable and large — now is not the time to play with any trendy, swirling fonts you may have recently discovered. Stick to simple sans-serif typography.
- Ensure the call to action stands out. Stay within your color palette but use a hue or unique shape that makes the action stand out and grabs a user’s attention to boost conversions.
- If it fits with your aesthetic, include tiny complementary design elements, such as an arrow or a shopping cart.
- Utilize white space to allow the message to breathe.”