Money Now, But Long-Term Value Destruction

"The north side of Marlins Park," @ 2012 Dan Lundberg, used under a Creative Commons Attribution-ShareAlike license.

The new Miami Bowl is expected to be held at Marlins Park. “The North Side of Marlins Park,” @ 2012 Dan Lundberg, used under a Creative Commons Attribution-ShareAlike license.

I wrote about this a couple years ago, and it’s only gotten worse. Short-term dollars (maybe); long-term value destruction. As soon as there’s a mild downturn in interest in college football, these bad bowls are going to be a financial albatross that could bankrupt smaller schools and conferences. By the way, most of these games are practically unsellable as tickets, however much the lesser bowl games’ proprietors try to pretend the contrary. It’s also a perfectly mockable emblem of the culture of “everybody gets a trophy, even the 78th best team.”

Here’s a snippet of what I said in 2011:

“This is bad stuff. This is culture-killing stuff in college football. Don’t retort that it makes money, because it doesn’t. If it did, the names on these bowl games would stay the same, but they don’t. It’s a carousel of brands that put their name on something for a few years, eventually realize it’s a dog and then move on.

And for the fans, it’s a pointless game with no heritage, no future and no meaning. There will be no passion or nostalgia for the Beef O’Brady Bowl, ever, because no one cares. Many of these bowls don’t sell out and don’t make money.

And even if they did marginally make money, in the long term, they will gradually make college football worse because when your product offering is a joke (and if the Beef O’Brady Bowl isn’t a joke, why not just go all the way and have a Cat’s Ass Bowl and see if anyone chuckles), no one takes it seriously.”

Read Jim’s entire article: Bowling for Dollars.

Read Bowl lineup now totals 39 games at ESPN.


Sign Up for Emails