Selling Tickets on Facebook? Make Your Ad as Compelling as Your Show

According to reporter Dan Shewan, Facebook ads can be better at piquing our interest because they often closely align with our interests.

In this WordStream article, he chooses some Facebook ad examples that are particularly effective — and offers advice about ways you can make your own Facebook ads more compelling.

Facebook Ad Example No. 1: Slack

facebook-ad-examples-slackIt’s a universally acknowledged truth that virtually everyone hates pointless meetings, and the simple — yet highly effective — visual illustrating what it feels like to sit in 25% fewer meetings is a powerful draw to Slack as a communications platform.

In addition, the ad is playful and takes full advantage of Internet parlance and imagery (namely meme-style unicorns) to make its product more relatable. The CTA is also well-positioned for the ad, as asking users to sign up based on this information alone might not be the most effective strategy.

Overall, it’s a great example of how a work-focused communications tool can be advertised well in a predominantly personal social media environment, and how even the most practical product or app can be made to seem more “fun.”

What You Can Learn/Steal From This Facebook Ad

  • Focus on how users or customers will feel after using your product
  • Be imaginative with your ad creative/imagery
  • Consider whether a snappy, memorable tagline (i.e. “Make Work Better”) will work for your ad

Facebook Ad Example No. 2: Dollar Shave Club

The men’s grooming industry is a billion-dollar business, making it a tough market for businesses offering men’s grooming products. That hasn’t stopped one of the industry’s biggest players, Dollar Shave Club, from differentiating itself in an increasingly crowded market, however.

facebook-ad-examples-dollar-shave-clubThis ad is extremely clever in that it doesn’t try to appeal to the heavily gender-normative ad creative favored by some other shaving companies, but rather attempts to highlight its products to an entirely different audience – namely, women.

The ad copy pokes fun at other grooming product companies while implying Dollar Shave Club’s progressive attitude in the first two sentences, immediately setting itself apart from companies like Gillette, which have begun to eat into Dollar Shave Club’s dominance of the grooming products sector with gender-specific products that strongly conform to typical norms (the “pink” razors the ad makes fun of).

This opens up its existing product lines to a vast new audience without having to launch any new products, and establishes Dollar Shave Club as a progressive, forward-thinking company that is aligned with changing societal values. These two elements alone make this a great example of how an ad can speak volumes about your brand and introduce popular product lines to new demographics and audiences.

What You Can Learn/Steal From This Facebook Ad

  • Leveraging inclusive brand values can be a major selling point and key differentiator
  • Examine your targeting settings and primary audiences – is there a way to promote an existing product line to an entirely new audience?
  • Following this research, take a look at your buyer personas – are they truly representative of your ideal customer, or are you inadvertently overlooking potentially valuable audiences?”

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