Selling Out Editors’ Picks for 2014: Technology & Looking Ahead
Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at technology and what we can expect in live entertainment in the years to come. See what Jim had to say about this in 2014 (click on any title to read more on the topic):
Why Do Mobile? Three Good Reasons
“The #SuperMobility panel is called the State of Mobile Entertainment. It’s a broad topic, but it’s got me thinking about why, in general, anybody should invest in mobile technology to serve their customers.
I have three big answers. One may be enough, but you may want to mix and match all of them.
The first is functional convenience. Go back to the birth of mobile: It was a phone …”
Mobile: The Time is … Two or Three Years Ago!
“A few months ago, I did a little tour of the websites of very well-known, well-funded arts and live entertainment organizations. The point of my little tour was to find out how a representative slice of the amply funded part of the business was handling the transition to mobile use among competitors. The result, as you can read, was so-so. About half of the sites were just the regular old websites, which the user’s expected to pinch down to readable size.
The bottom line is that in 2014, this is just not acceptable …”
Word Stock Market: Magic
“When the iPad came out a few years ago, Apple described it as “magical.” I scoffed, mostly because the idea of calling your own product — that you built — magical just seemed too egotistical even for them.
But as the fastest adopted tech innovation in history, I guess they had a point. Tablets just dazzle and delight people, and they respond in kind.
How Does Change Come? Gradually, Then Suddenly
“Back in April, I made some predictions about changes coming to college sports. (Even if you don’t care about college sports, I think there’s something in this for you, so don’t click “back” just yet.) It’s about how change happens, the way it feels impossible, and then very rapidly becomes inevitable …”
I Don’t Want to Disrupt the Live Entertainment Industry
“Our mission isn’t to “disrupt” the industry. It’s to grow it and help it improve. Unlike taxis, for example, where (no offense intended to hard-working drivers) the work can be done by a large potential group of people, live entertainment and arts just ain’t that easy. It’s pretty hard to put on a show or game or event that’s worth paying for. The talent to do such a thing and to put such a thing together is pretty rare …”
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