Selling Out Editors’ Picks 2018: From Our CEO

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Jim‘s Posts.

You can click on any title below to read the full article:

The One Word I’ll Never Say Again …
It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say “your” instead of “you’re,” we are firmly in the Era of the Nerd. And to me, that’s a good thing! Brainpower does a lot for us on a daily basis, including when it comes to getting more people excited about going out to see your shows. Find out what the word is.

Does Our Industry Make It Harder to Buy Tickets on Purpose?
Live entertainment is inconvenient. It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it IS obvious. The trouble is, when looking the same obvious thing square in the face every day for long enough, you stop seeing it. Like the park rangers at Mount Rushmore. Giant marble heads? What giant marble heads? Read more here.

Not a Numbers Person? Here’s Help …
Here’s a quote about marketing you’ve probably heard: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This quote has been attributed to all kinds of people, but it probably comes from 19th-century Philadelphia retailer and marketing pioneer John Wanamaker. Any marketer still in thrall to that quote today is quite literally living in the past. That’s not to say we know exactly how every piece of marketing works, but we do have massively more information than the team at Wanamaker’s Department Store. But to understand it, or even just to know it, requires a modicum of quantitative thinking. Thinking in numbers. Find out more.

Clock Time vs. Calendar Time
What does it mean to go fast? To get things done quickly? To be productive with time? Does it mean moving through your tasks with Benny Hill-like speed? Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do? In the context of a business project with a projected length of weeks or months, it shouldn’t mean these things, but I think that sometimes people get confused. Specifically, they confuse Clock Time for Calendar Time.

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