Selling Out Editors’ Picks 2017: Think Outside the Industry

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Think Outside the Industry.

You can click on any title below to read the full article:

‘Obsauced’ With McDonald’s Groovy Posters

Cookies and community, what’s not to love?

McDonald’s has spiced up its ad campaign for the dipping sauces for its new Buttermilk Crispy Tenders. The campaign “uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are.” (Adweek) McDonald’s has taken something quite “normal” and given it extra special meaning. Check out the eye-catching posters here.

Williams Sonoma Targets Younger Audience With Venmo
If you’re looking to attract a younger audience (that’s many of us), it’s a good idea to be familiar with what’s popular with that demographic. Like Venmo, for instance. It’s an app that lets you send money to friends and family. Find out what Williams Sonoma is doing to think like their patrons.

How Cooking Panda Engages With New Audiences
How can we keep existing — and catch new — customers’ attention? We’re all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: “Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month.” Click here to learn five lessons in producing engaging content, straight from Cooking Panda’s style guide.

How the Girl Scouts Make Cookies an Event
It seems everyone loves Girl Scout cookies. What’s their secret? How do they get millions of people to eagerly and happily shell out for something they could easily pick up at the store whenever they want? Two words: community and scarcity. The good news is in many ways, live entertainment works off the same ideas of community and scarcity. Read more about how these two are similar.

Happy New Year! 

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