Selling Out Editors’ Picks 2017: Technology

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Technology.

You can click on any title below to read the full article:

Young or old, everyone’s on mobile. Photo credit: Unsplash

Be Where the People Are (And the People Are on Mobile)
Beyond convenience for your customers (which is no small thing), there’s another reason to make sure you’re mobile-friendly and working with ticket sellers who are optimized for mobile: Mind share. Read more here.

Why We’re Digitally Integrating Major Ticketing Platforms
Our goal has always been: Make it easier for our venue partners, and make it work every time for our customers. About three years ago, we began taking this idea to its logical conclusion: digital integrations with the primary ticketing systems of our partners. Find out more here.

Mobile Gets You Everyone
Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. The mobile revolution is over and smartphones won.

Small Organizations Need Mobile, Too
Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change on the grounds that resources are limited. The mobile experience is a current example.

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