Selling Out Editors’ Picks 2017: Marketing

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re starting with the big one: Marketing.

You can click on any title below to read the full article:

An example of a boosted event in a Goldstar email.

In the News: Goldstar’s New Marketing Tool, Boost
To help create more awareness, Goldstar recently launched Boost, which puts events into a more prominent place in Goldstar emails and places it in additional email sends (beyond the normal, organic reach). Learn more about Boost here.

Is Your Marketing Working? How to Know for Sure
Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. But this isn’t a new problem. We can deal with this! Here are a few ways to do so.

Do You Follow the Marketer’s Rule of 7? 
You know the “Rule of 7,” right? It’s the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet. So what’s the new “rule of” number? Find out here.

How Do People Really Find Out About Your Events? [Infographic]
We asked Goldstar members some very interesting questions about the events they attended through us. We asked them how they learned about the events (spoiler: mostly because of Goldstar) and what they thought about those events (another spoiler: they loved them), and we did this for both a very large concert promoter with shows including famous acts and a smallish theater that doesn’t have Rock and Roll Hall of Fame headliners or a mega budget for marketing. In both cases, the data speaks for itself.

Happy New Year! 

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