Selling Out Editors’ Picks 2017: Customer Service

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Customer Service.

You can click on any title below to read the full article:

You Know What Customers Love? Rules
You may not think customers react viscerally to rules, but they do. They’ll see that you took advantage of your opportunity to push them around, and they’ll remember it. You won’t be building up good will. Is there such a thing as building up bad will? Well, tell customers what to do for too long, and you’ll find out. Here’s what to do instead.

Customers Aren’t Slaves — Stop Trying to “Own” Them
Customers don’t want to be owned. In fact, to the great astonishment of marketers everywhere, customers don’t even think of themselves as customers. They think of themselves as human beings who might (or might not) happen to like what you and your venue have to offer. Think “earn” the customer, don’t “own” the customer. Read more here.

Treat Your Fans Like Humans & More Customer Service “Musts” for Your Venue
It’s important to remember that your audience’s experience doesn’t start when the curtain goes up — it starts the moment they buy a ticket, park their car, walk into your venue. Creating an excellent experience from start to finish can go a long way toward rave reviews and repeat visits. Want a little more help on this topic?

Customer Service Saves Lives (Literally)
Not all customer service saves lives. But good customer service can certainly boost business. Excelling at customer service leads to many rewards. In this post, we reveal what those rewards are — and share an example of a customer service call that just may have saved actual lives. Curious? Find out more here.

Happy New Year! 

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