Selling Out Editors’ Picks 2016: Your Favorite Posts

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of our most-read posts of the year. Click on the titles to read more:

Get to Know TEDxBroadway Speaker Wesley Whatley

TEDxBroadway 2016 speaker Wesley Whatley’s first job was at the Magic Kingdom as a dancer in Cinderella’s court. Now, he’s an active songwriter and performer in New York City and he has served for the last decade as a member of the Macy’s Parade and Entertainment Group’s creative team. He’s responsible for developing and producing musical scores, creating original music and overseeing performance programs for the company’s iconic national events, including Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks.

Read more about Whatley here.

Batman and Robin, Part 2

In this post, Jim talks about Goldstar going mobile, and he uses superheroes to help him make his point. He writes:

“‘Social media’ is Batman. Traditional media is Robin. In fact, I put ‘social media’ in quotes because its sheer volume and power makes it by default just media. Calling it social media puts it in a box that makes it seem more of a niche thing, rather than the great ocean of information on which modern culture rides. Social media is merely the internet and all the ways people put it to use to generate vast numbers and kinds of information and other stuff. Even television bows down now. You may be watching TV shows, but there’s a pretty good chance you’re watching them over the internet.”

Read more here.

The Goldstar Distribution Network: Why We Built It

Jim explains how Goldstar helps its supplier partners tap into on-demand audience channels. He writes:

“Goldstar’s about connecting your event with our audience. That’s our thing. 

I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right.

Our thing isn’t about connecting your event with our audience. It’s about connecting you with audience, period.


We’re not crazy enough to think that we are the only place to find great live entertainment consumers. (We’re the best place, but… ) And if audience is important, it’s important everywhere. That’s why I’m happy to be able to tell you about the Goldstar Event Distribution Network. The idea is simple: Publish your event on Goldstar, and it can become available on other sites and apps where good live entertainment buyers are to be found. One submission gets you there.”

Read more here.

Singer-Songwriter and Broadway Composer Drew Gasparini Is Inspired By

On our blog, we featured a series of Q&As with inspiring, creative people. Singer-songwriter and Broadway composer Drew Gasparini is one of them. Known for his unique blend of musical theater and pop, Drew’s written award-winning songs for TV and Broadway, released four albums, shared the stage with Jason Mraz, Third Eye Blind, and the Plain White T’s, and is in a “debaucherous” comedy troupe called The Morons. Read more about Drew here.

Introducing Goldstar Flyby

Jim shares an exciting new idea: FlyBy seating charts.

“We talk to our Goldstar members all the time because, hey, they’re why we’re here!

And one thing we hear all the time is that people want to know more about the venue where they’re thinking of going. In fact, it’s a source of legitimate worry for them. This is a potential problem because it can keep people from going to shows. In fact, we know it does because that’s something people tell us.”

Read more about Goldstar Flyby here.

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