Selling Out Editors’ Picks 2016: Think Outside the Industry

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at our ongoing series where we see what lessons we can learn from other businesses. Just click on any title below to see the Think Outside the Industry story:

Think Outside the Industry: How LaCroix Grabbed Millennials’ Attention
How can something as simple as sparkling water become the “it” drink for millennials and a status symbol for “cool” offices? Find out (and see what your venue can learn about attracting this coveted group) here.

Think Outside the Industry: Samsung’s “Un-Store”
With Samsung’s new NYC store focusing on experiences instead of products, looks like they’ve taken a page out of live entertainment’s handbook! But that doesn’t mean we can’t still learn a thing or two about what they’re creating. Learn more here.

Think Outside the Industry: Organic Valley Shows the Value in Honesty
Picture it: A woman wakes up in a pristine, all-white bedroom and performs a few yoga moves before calmly heading off to work (perfectly dressed, of course). It’s a vision many advertisers go with, but an aspirational one to be sure.

Organic Valley, on the other hand, has taken a decidedly different route with their new advertising campaign. As Jessica Gioglio reports for Convince & Convert, Organic Valley has gone with the tagline “seize the cray” for their new protein shake, and paired that with ads that highlight the chaotic mornings most women face. See one here.

Think Outside the Industry: Shake Shack and Warby Parker Use Tech to Connect
Generally, technology has a reputation for not creating connections. We think of friends sitting at a table, all looking at their phones, people texting instead of talking or robots helping customers instead of employees.

But this idea of technology creating disconnect isn’t always true. In fact, Shake Shack founder Danny Meyer and Warby Parker co-founder Neil Blumenthal recently shared ways they’re using technology to form stronger connections with their customers. Read them here.

See our previous posts: a roundup of Jim’s posts about growing your audience here and our most popular posts of the year here. Happy New Year!

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