Selling Out Editors’ Picks 2015: Social Media

Can you believe 2015 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at a sometimes overwhelming topic: social media. See some of our best posts on social media below (click on any title to read more on the topic):

Screen-Shot-2015-11-17-at-12.20.41-PM-1024x604Seeing it on Social Media Matters: Goldstar Survey Says
Want people to go to your event? Post it on Facebook, reports Adweek‘s Karen Fratti, commenting on a new survey conducted by Goldstar.

Fratti writes, “A new consumer study done by Goldstar found that consumers are spending a lot of money on live entertainment after hearing about it on social media. In fact, when asked how they spend money based on social recommendations, 80 percent answered live entertainment, followed by travel at 64 percent and food at 62 percent. … 92 percent of consumers say they were inspired to know more about an event after they heard through social media that their friend bought tickets to it.” Learn more here.

How to Make Facebook Events Work for You
Does your organization use Facebook events to promote your shows? Then you’ll want to hear about the latest developments to this feature.

Wired.com reported on the changes to Facebook events, which hadn’t been all that well-received by users until recently. One of the biggest changes was switching the “decline” button — which people were loathe to click — to “can’t go,” a much friendlier option. Other highlights are here.

47 Shocking Social Media Facts
Are you addicted to Facebook or obsessed with Pinterest? If so, you’re not alone. Social media has taken over our lives — and our marketing plans. Check out these mind-blowing stats from WordStream.com to get a glimpse at just how big social media really is:

  • social-media-logos-100339762-origIn any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country. (source)
  • Almost one-quarter – 23% – of Facebook users check the site FIVE TIMES or more per day. (source)
  • Twitter has approximately 320 million monthly active users, or MAUs. (source)

See more fun facts here.

See our previous posts on the best Think Outside the Industry posts from 2015 here and our best SEO posts here, and stay tuned as we cover topics like marketing, infographics and more to wrap up 2015 and ring in the new year!

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