Selling Out Editors’ Picks 2015: Our Most-Read Posts

Can you believe 2015 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of our most-read posts of the year. Click on the titles to read more:

goldstarkarmacodes_770325Have You Tried Goldstar’s New Karma Codes?
Have you seen Goldstar’s new Karma Codes? They allow members to share events with friends and family and give them $10 toward purchasing the event. It’s a win-win-win situation: Members get to share discounts with their friends, new people get to discover what Goldstar’s all about, and Goldstar gets to engage with new members who love live entertainment. Learn more here.

TEDxBroadway 2015 Video: Emily Simoness
Emily Simoness started as an actress in New York, dreamed of becoming Anna Paquin someday, but instead runs Space on Ryder Farm. Jim and Emily talked about her presentation a bunch of times, and it shifted back and forth a bit, but Jim heard the confidence in her voice when she said, “I’ve got it. It’s about following the path, not the plan.”

This has been the most popular talk on YouTube from TEDxBroadway so far, and a lot of fun. Watch it here.

Screen Shot 2015-07-28 at 11.00.44 AMTheater Etiquette Conundrum: Obey House Rules?
To gain a little clarity on some of the biggest live entertainment etiquette questions and concerns, Goldstar surveyed more than 1,000 members as well as theater experts.

The results for the question on obeying house rules are a bit mixed. Many people didn’t even know that there were “house rules,” while others only consult them if they have a question. See the results here.

Why Millennials Are Ignoring Your Content
As Jim pointed out in his post The Most Important Thing in the World for Marketers to Understand, millennials now outnumber baby boomers in terms of population.

To see if you’re on the right track, check out this infographic from MarketingProfs.com.

"LeBron James," © 2014 Erik Drost, used under a Creative Commons Attribution license.

“LeBron James,” © 2014 Erik Drost, used under a Creative Commons Attribution license.

Automatic Renewal for Season Ticket Holders — The Wave of the Future?
“The Cleveland Cavaliers have become the first NBA team to require all season-ticket holders to agree to an automatic renewal policy, essentially eliminating the need for the club to pursue season-ticket renewals annually,” John Lombardo reports in a Sports Business Journal article.

In Jim’s post about subscribers, or season ticket holders, he wrote about the importance of the fan/subscriber’s experience:

“… [I]f you’re in this business and you’d like to keep seeing blue-chip returns, you can if you make your subscription mean more than cheap tickets and a single-purchase moment. Make it special; make it be something that enhances the eventgoing. In other words, if you offer me membership in a club I want to be in, I’d subscribe to that.”

Read more here.

The Best and Worst Words to Put in Your Email Subject Lines
Whether you’re a newsletter newbie or have been sending them out for years, you can benefit from this study over at MarketingProfs.com.

They reported on work from Alchemy Worx, who analyzed data from 21 billion marketing emails from 2,500 brands to see which words in subject lines performed best. Here are infographics with some of the results.

See our previous posts on the best Think Outside the Industry posts from 2015 here, our best SEO posts here, our best social media posts here, our best marketing posts here and our best infographic posts here. Happy New Year!

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