Sell Tickets on Your Website? You’ll Want to Read This

If you’ve ever bought something online (and these days, who hasn’t?), then you know how important it is to make sure you’re buying from a secure website. Identify theft and credit card fraud are no joke.

In January 2017, Google Chrome will be launching a new way to help consumers identify secure websites, by labeling those using HTTP instead of HTTPS as “Not secure.” As reporter Emil Protalinski explains, “HTTPS is a more secure version of the HTTP protocol used on the internet to connect users to websites. Secure connections are widely considered a necessary measure to decrease the risk of users being vulnerable to content injection (which can result in eavesdropping, man-in-the-middle attacks, and other data modification).”

What does this mean for your venue’s website? Well, if you’re using HTTP web addresses instead of HTTPS and selling tickets online, you’ll be labeled “not secure” by Google, which may scare off potential buyers.

If your venue’s site does need to make the switch, check out this post from Google on how to make the transition correctly and easily.

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