Seeing It on Social Media Matters: Goldstar Survey Says

Want people to go to your event? Post it on Facebook, reports Adweek‘s Karen Fratti, commenting on a new survey conducted by Goldstar.

Fratti writes, “A new consumer study done by Goldstar found that consumers are spending a lot of money on live entertainment after hearing about it on social media. In fact, when asked how they spend money based on social recommendations, 80 percent answered live entertainment, followed by travel at 64 percent and food at 62 percent. … 92 percent of consumers say they were inspired to know more about an event after they heard through social media that their friend bought tickets to it.

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Jim McCarthy, CEO of Goldstar, adds:

“We live in a highly mobile, social world where traditional marketing, including online marketing, just doesn’t have the impact it once did. Word-of-mouth has always been the most effective means of marketing anything and now, more than ever, word of mouth happens in social channels. Our data shows very convincingly that the live entertainment industry has a lot to gain from this reality.

This isn’t about a ‘share’ button. This is about event discovery based on what people you know and care about are actually doing. The value of that kind of information is orders of magnitude higher than even the most targeted ad.”

Read more about the survey at Adweek.

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