Santa Monica Pier Can Host More Than Live Music

"Santa Monica Pier," © 2010 GnosiisMedia, used under a Creative Commons Attribution-NonCommercial license.

“Santa Monica Pier,” © 2010 GnosiisMedia, used under a Creative Commons Attribution-NonCommercial license.

Can the Santa Monica Pier become a great concert venue?

Yes, it can. This harkens to the issue we discussed recently. Of course, changing the location of the show can make a big impact on success, and there’s just not a cooler place than the Santa Monica Pier.

Here’s my one quibble: Why does Martin Fleischmann say, “What we’re trying to do is create a destination for locals on the pier,” and then talk solely about how “people here need a place where they can gather in large numbers for music.” I can think of a non-music act that’s had more success than anybody using the Santa Monica pier as a live entertainment venue. It’d be great if the thinking here got a little broader before plans get locked in.

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