Where have you heard the following lines before? “If music be the food of love, play on.” Or, “Better three hours too soon than a minute too late.” Was it that hot new rapper or … Shakespeare?

It’s hard to say, right? That’s the lesson Royal Shakespeare Company is underlining with their new app, called RE: Shakespeare.

According to the RSC’s director of education, Jacqui O’Hanlon: “It’s trying to capture the imagination of young people who might have a preconception that Shakespeare is boring and irrelevant, and actually have them discover or rediscover that this language is potent and political and powerful. Powerful just the same way that a lot of hip-hop lyrics are: language is power. It’s inviting students to think again about Shakespeare’s language.”

Jim has shared his thoughts on whether a live entertainment/arts organization should try to “get ‘em young” in his post, What Does “Get ‘Em When They’re Young” Mean for Live Entertainment? He offered two reasons — and a third pseudo-reason, below — why we should try to get ‘em young:

“Third, if you get these kids into your show today and dazzle them, they’ll go … somewhere when they’re grown-ups. I’ll be honest with you, it probably won’t be your venue, but then you probably won’t be working there in 20 years anyway. But I promise, if they start going to things instead of sitting at home watching TV or playing Candy Crush, they’ll be out there …

Your future colleagues thank you!”

Read more about the app here.

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