Record-Breaking Sales on Singles Day
What used to be called Singles Day (November 11), and now is referred to as Global Shopping Festival, continues to be the “world’s biggest shopping day,” according to Adweek.
Lisa Lacy reports: “It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion).”
Lacy compares the day with two shopping dates we’re more familiar with: “Even on the biggest shopping days of the year for Americans, the U.S. doesn’t come close: Consumers spent $6.2 billion online on Black Friday 2018 and $7.9 billion on Cyber Monday.
This year, Adobe predicts U.S. shoppers will spend $7.5 billion on Black Friday and $9.4 billion on Cyber Monday.”
Figures like these highlight the value of Singles Day for your marketing plan, and make you wonder: Are there other shopping event dates you could be missing?
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