Reach Gen Z With These Key Stats

Source: Institute of Business Management

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique.

Bump writes: “By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.”

If we hope to reach this generation — and, according to Bump, we do because “they’ll soon reach full purchasing power” — we should learn as much as we can about them.

Bump lists 52 Gen Z stats marketers need to know in 2020. We list a few below, then read the rest here:

  • “In 2019, Gen Z outnumbered millennials, making up 32% of the world’s 7.7 billion-person population. (Bloomberg)
  • The generation has an estimated purchasing power of 44 billion annually. (LinkedIn)
  • As of 2020, Gen Z makes up more than 40% of U.S. consumers. (Fast Company)
  • More than 74% of Gen Z says they spend their free time online. (Institute of Business Management)
  • 66% of Gen Z reports using more than one internet-connected device at a time. (Institute of Business Management)
  • Gen Z spends an average of 11 hours on their mobile devices per week. (Criteo)
  • Over 32% of Gen Z transactions take place on a mobile device. (Criteo)”

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