Psychological Ideas That’ll Help You Sell

Are you using psychology to help sell and market your events? This isn’t about silly mind games or “tricking” your audience into buying something, but rather understanding how their minds work. What motivates your fans, and what turns them off?

For a little guidance in this matter, check out Neil Patel’s article on Quicksprout. He outlines eight psychological principles that’ll help you sell. You can read the full article here, and see a few particularly helpful insights below:

Are you getting inside your customers' minds? Photo credit: Tachina Lee/Unsplash

Are you getting inside your customers’ minds? Photo credit: Tachina Lee/Unsplash

“1. People are lazy, this law proves it…

By far, the most common disconnect between marketers and their audience/customers is how much they care about products.

Marketers put a ton of work into crafting great content, landing pages, and products.

It’s pretty common to think your audience is going to be excited when they see them.

But then, when your audience actually does, they gloss over your content and use your products begrudgingly.

Okay, maybe not all of them, but enough so that you notice.

That’s where the law of least effort comes in.

The law states that people almost always choose the path of least resistance, the easiest option to do something.

2. People are overwhelmed easily: Don’t cause analysis paralysis

Have you ever had to make a difficult decision in a high pressure scenario?

It’s tough!

The options keep bouncing back in forth inside your head, but you never seem to get closer to an answer.

Shopping might not be a high pressure scenario, but buying any expensive product is an important decision. People tend to put a lot of thought into the purchase before making it.

Now think back to a tough decision you’ve made recently, where you may have gotten a bit overwhelmed.

If you had an option to not make the decision in that scenario and move on with your life, wouldn’t you have taken it?

Maybe not always, but most of the time, yes.

And that’s what happens to your potential customer. They can opt out of a tough buying decision in half a second by clicking the close button on their browser.

3. Decisions are difficult, sometimes we just want reassurance

When you know exactly what you want, a decision is easy.

But when a decision is a bit tougher, and they often are when it comes to buying a product, you might not be sure if you really want or need it.

That’s when you look to others for an opinion.

It could be an expert on the product; it could be a close friend; or it could even be a stranger. You’re looking for social support and help with your decision.

Social proof relieves anxiety: Social proof is a concept used by businesses to sell more. It consists of making it clear that other customers (ideally well known ones) use and like your product.”

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