Promo of the Week: On the Town Takes to the Streets
If you’ve got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That’s exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan’s and see plenty of other iconic NYC sights.
(Video credit: Nick Davis Productions – Produced by Nick Davis, Directed by Mark Rosenberg)
The feel of this promotion reminded us of the old “I Love NY” ads from the ’80s. They both feel like an ad for the great city of New York. Think the new ad will inspire people to make the trip and see the musical?