Promo of the Week: North Face Shoppers’ Challenge

• DATE: October 20, 2014
• POSTED BY: Jessica Koslow
• CATEGORY: Promo of the Week

People are browsing at a North Face store — when the floor starts to slide away. Luckily, the walls have rock-climbing holds. Then, as this Adweek article reports, “a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.”

Watch the video below of people shopping at a North Face store in Korea to see what happens next.