Promo of the Week: Misty Copeland Under Armour Ad (Video)
Misty Copeland’s Under Armour ad turns heads for a number of reasons. At the center, Copeland’s body is beautifully sculpted, and her ballet skills are impressive. If you’ve never heard of her, at 24, she became the second black soloist in the history of the American Ballet Theatre.
Darren Rovell’s espnW article goes into detail about Copeland’s hard-knock life, how she met her publicist (who has helped her score spots in ads for Dr. Pepper and BlackBerry and as a judge on So You Think You Can Dance) and how apparel giant Under Armour is going out on a limb by making Copeland the new face of its “I Will What I Want” campaign, which focuses on its women’s business.
Take a look at the ad below: