Think Outside the Industry: “Life Is Better With Cake”

Who can argue with that statement, am I right? To remind customers of the deliciousness and life-improving qualities of their cakes, British brand Mr. Kipling created the billboard below with 13,360 cakes and 2,000 candied cherries.


It’s certainly attention-getting, both during the process of creating it and the final billboard. This is a great example of reminding people of what you’re selling in a fun way. Is there a way you could spin this idea for your next event?


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