Promo of the Week: Harvey Nichols’ “I Spent it on Myself”

The holidays are supposed to be about giving, right? Well, last year Harvey Nichols decided to turn that idea on its head and launched an ad campaign called “Sorry, I Spent it on Myself.” It encouraged people to spend their money on splurges for themselves and offered “alternative” gifts (like a sink plug, paperclips or a bag of gravel) for your loved ones.

It sounds crazy but it worked — even their joke wooden toothpicks sold out within hours. Check out the video below:

Are there any ideas you’ve turned upside down when marketing?

More ideas:


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