Pro Tip: Promotional Marketing With Wendi Lebow
Title: Chief Venue Officer
Hometown: Jacksonville, Fla.
Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.”
SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar‘s Cyber Monday promotion?
WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site and app increase 23% or more during this promotion.
Goldstar promotes live entertainment. One thing I love about the Goldstar Cyber Monday promotion is that customers are spending their Cyber Monday money on live events and an experience with friends and/or family. This kind of gift is so valuable.
Goldstar will be promoting Cyber Monday deals in preview emails on Friday and through the weekend, do a huge promo on the official Cyber Monday and keep the fun going with a Cyber Monday takeover of our Tuesday newsletter — that means you’ll have multiple opportunities to show off your event!
The deadline to submit for the Cyber Monday promotion is November 16 at noon. You can submit your 60% off (or more!) tickets in the Audience Marketing Platform, or contact firstname.lastname@example.org.
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