Press Play: Video Marketing Ideas for Small Budgets

There are (at least) a handful of reasons why video marketing is a good idea for your business. “In this age of short attention spans, Web junkies skim long text but tend to stay focused on on-screen video,” writes Barry Feldman for MarketingProfs. Feldman gives four reasons to try video:

  • Videos are fun and easy to consume.
  • Videos have proven to increase trust.
  • Videos, featuring people, are engaging because we’re wired to respond to the human face, voice and eye contact.
  • The medium helps your brand come across as human and sincere, especially with down-to-earth, low-budget video.

Check out this infographic below for a list of video marketing ideas for small business budgets.


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