PODCAST: Klaus Derendorf Talks Finding Success in Changing Times
Having talent does not always equal success. Plenty of people have all the talent in the world, but will never make it big. So how do you find that balance between focusing on your creative talent and devoting time to the business and relationship skills you need to succeed?
This week’s guest has the answer.
Klaus Derendorf is Chief Business Development Officer at VerifiR, a cloud-based marketing, sales, and authentification platform. VerifiR helps brands directly connect with their customers from their mobile phones. Klaus has over 20 years of experience in the music, technology and media industries.
On this episode, host Jim McCarthy sits down with Klaus to talk about the notable talent he has worked with, how much bands actually get paid from streaming music, and the three traits artists need to be successful in the business.
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