Personalize Your Emails — Here’s Why

Personalizing your customers’ emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail:

  • Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement.
  • Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails.
  • Over 90% of consumers have purchased at least one product or service as a result of an email campaign.

Check out all of the surprising email personalization statistics from the infographic below:

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