Personalize Your Emails — Here’s Why
Personalizing your customers’ emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail:
- Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement.
- Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails.
- Over 90% of consumers have purchased at least one product or service as a result of an email campaign.
Check out all of the surprising email personalization statistics from the infographic below:
- Know How Big Your Audience Really Is?
- Does Your Marketing Need a Boost?
- Create More Engaging Emails With These Easy Tips